(The Problem)
Kakitangan’s previous website did not effectively communicate the brand identity or the full value of its services. The information was scattered and lacked clarity on why businesses should choose Kakitangan. Essential elements such as customer success stories, feature explanations, and clear onboarding flows were missing, which made it difficult for potential users to understand the benefits.
As result, the website struggled to build trust and engagement, leading to lower conversion and retention rates. The challenge was to redesign the website into a platform that clearly explained the product, reflected the brand’s credibility, and provided a smooth, intuitive experience for businesses exploring Kakitangan.
(Details)
We partnered with Walk Production to redesign Kakitangan’s landing page with a focus on clarity, trust, and conversion. Through research into SME needs and competitor positioning, we refined the messaging to highlight Kakitangan’s unique selling points.
The redesign emphasizes:
- Clear USP & CTAs to drive signups and demos
- Mobile-friendly, responsive design for SME owners on-the-go
- Trust signals (testimonials, partners, compliance) to build credibility
- Optimized SEO & performance for stronger visibility
The result: a modern, conversion-driven landing page that strengthens Kakitangan’s brand presence and business growth.